PR has always been about connections. Magazines. Newspapers. TV. Radio. These days, however, it's also about connecting in newer, smarter, faster ways. Social media. Blogs. Website content providers. And CAMC has the inside know-how to make it all happen.
- Media Relations
CAMC has carefully cultivated outstanding relationships with top national consumer, trade and travel media within North America, Latin America, the UK and Europe. The agency's team is known for providing superior written communications, creative story angles, thoughtful story angle development and a thorough understanding of journalists' needs.
- Promotional Materials
CAMC creates smart and cohesive press kits that serve as invaluable tools that help the media write comprehensive articles. Additionally, the agency can coordinate and handle the production of brochures, sales materials and the development of smart, eye-catching websites.
- Press Release Distribution / Targeted Pitching
CAMC develops and issues news releases on a proactive basis to keep media abreast of client news, promotions and new developments. Additionally, our PR pros create interesting story angles to pitch for more in-depth coverage that will provide an added-value to clients.
- Press Trips
CAMC knows that one of the most effective ways to generate press is to give media the opportunity to see and experience our clients' properties first hand. The agency has coordinated and hosted more than 100 individual media visits and group press trips during the past year. CAMC knows how to conduct a smart trip that will be beneficial to both the client and visiting media.
- Media Briefings
CAMC believes in conducting desk side media briefings in key target cities such as New York, Washington DC and Los Angeles, as not every media outlet can take press trips.
- Promotions & Partnerships
CAMC develops strategic partnerships from motion picture studios and television networks to department stores and retail products, our promotions carry messages creatively and effectively to broad and targeted audiences.
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