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Founded in 1984, Cheryl Andrews Marketing Communications (CAMC) is South Florida’s largest public relations firm specializing in travel and tourism, luxury, lifestyle and real estate markets. The award-winning agency has created a niche within the market and made its mark on the travel industry with successes for an array of high-profile clients.
CAMC is known for designing innovative, personalized and results-driven campaigns for destinations and resorts around the world. Our tightly-knit team knows the media inside and out and utilizes strong relationships with key editors, producers and reporters to propel our clients into the national and international spotlight.
We’re the PR firm that delivers the big wins that ultimately drive the bottom line. Whether it’s a two-page spread in the Wall Street Journal or the cover of Travel + Leisure, CAMC goes after the high-profile media coverage that puts a client on the map.
Our clients have come to expect:
• A creative, smart and experienced team
Our dedicated team handles a wide spectrum of communications challenges, which allows us to showcase our impressive talents and strengths. We know what it takes to make our clients stand out in the crowd, and our hands-on approach enables us to tailor unique pitches and story angles, creative press trip themes and memorable events that generate solid media attention. With 18 professionals on staff, we provide the efficient service of a small firm, but with the goals, power and reputation of a large firm.
CAMC has been recognized throughout the travel and hospitality industries. The Hospitality Sales and Marketing Association International (HSMAI) recognized President Cheryl Andrews as one of its “Top 25 Most Extraordinary Minds” in 2007 and the agency has received gold, silver and bronze Adrian Awards over the past two years.
• Astute tourism development counsel
We pride ourselves on our ability to identify opportunities for tourism growth and pinpoint the types of activities and offerings that will attract visitors. We are pros at distinguishing the characteristics that make destinations unique in the marketplace and, in turn, promoting these distinctive qualities to niche audiences.
• Strategic media relations campaigns
CAMC has carefully cultivated outstanding relationships with top national consumer, trade and travel media within North America, Latin America, the UK and Europe. We have a dedicated Spanish-language account executive on staff who has landed clients everything from features in major metropolitan newspapers throughout Latin America to regular spots on Univision’s national morning show in the U.S. From international magazines to national television to influential web sites, CAMC gets the coverage that drives consumers to the client.
Our team is known for providing superior written communications, creative story angles, up-to-the-minute information, follow-up and follow-through and a thorough understanding of journalists’ needs. Our staff is mobile and has organized press conferences and deskside briefings with journalists in key markets, in addition to representing clients at important travel industry conferences and gatherings throughout the world.
• Unique press trips
One of the most effective ways to generate press is to give media the opportunity to see and experience our clients’ properties first hand. CAMC has coordinated more than 100 press trips and individual media visits in the past year. The agency understands how to customize a trip that provides journalists with the experiences and information they need to write stories with impact.
• Memorable events
We have organized events in key markets around the country, in New York City’s Central Park and even in London. CAMC develops headline-grabbing events that bring clients to consumers' attention, no matter where they are.
• Promotions and partnerships that make sense
From motion picture studios and television networks to department stores and retail products, CAMC develops strategic partnerships that benefit our clients.
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